Keep the Indy Alive
Listen. Go out and tell every business you know that they should be advertising in the Whatcom Independent. If they already are, they need to increase their advertising.*

The Indy is two pages worth of advertising away from being solvent. It's that simple. If we went solidly solvent in the next three weeks, a merger would either not be necessary or it would be more possible.


Why should every business in Whatcom and the surrounding counties consider advertising in the Indy?

Three simple facts

1. Their ads would get in front of 20,000+ loyal readers from all around the county. And it would stay in front of most of those readers for the whole week (T.V. Guide, Events, Who's Playin'? and the other ads are all important directories for what's going on locally).

2. The Indy is the only county wide paper with the high journalistic standards it maintains. The other papers have all been documented as having pandered to their sources of income and beneficiaries. The Indy does not. It has no sugar daddies, no public shareholders, and no membership in any exclusive clubs or political groups. If the Indy goes, you lose that incredible news service. Period. There is no one else that can offer it.

3. The Indy's rates are not only fair, they are less expensive than any of the competitions. Especially the Bellingham Herald's, which holds the lion's share of the market. For every dollar a company places in the Herald, they could take a quarter and buy a larger ad in the Indy with better exposure and placement and a longer shelf life.


NOT ADVERTISING IN THE INDY IS A BAD BUSINESS DECISION.

Not advertising in the Indy is a disservice to the county, especially if you believe in your own business.


And to further sweeten the pot on new ad sales. The next three issues of the Indy are probably going to be hotter than ever. Particularly the last one.

Contact sales at
676-9411
sales@whatcomindy.com
http://whatcomindy.com/advertise.php

Thank you.


* If the paper still closes its doors at the end of May, everyone gets compensated for their remaining contracts. No one loses money. The business is run that well. That is official word from down on high.